Wordpress Nerve Center
Here are a few tips to help you setup a Wordpress blog that will be your Business Nerve Center, it’s going to act as the central foundation where you funnel all your major traffic sources and become the backbone of your marketing campaigns and build your email marketing list. If you’re not sure how to install a wordpress blog then simply watch this video
Why Use Wordpress?
• Your blog is a place where you passively market you and your business to visitors from Facebook, YouTube, Twitter and other Social Networks
• It helps you attract leads through Search Engine Optimization
• Using Article Marketing and directly linking back to your posts through each article you submit is another powerful way to SEO your blog and attract highly targeted traffic.
• A blog gives you more freedom and allows you to actively market using Pay Per Click strategies. “Something you can’t do with duplicated corporate websites”
• You use your blog to build your email marketing list, which is your absolute most valuable business asset.
• You use a blog to market online and reduce the chance of violating your network marketing company policies and procedures.
• And you can use a blog to build multiple streams of income monetizing your traffic and your leads by sharing the value of useful affiliate products and tools.
3 Reasons Why You Shouldn’t Use A Free Hosted Blog Service For Your Primary Blog.
1. You have heaps more flexibility with a self hosted blog and you can get ranked in the search engines easier with a self-hosted blog, using your own domain name.
2. Free Wordpress or Blogger pages are owned by companies, and they have the power to revoke your website at any time. Rumor has it they have recently been removing network marketing and affiliate marketing sites. This may turn out to be only a vicious rumor but the mere fact that it’s circulating is good enough reason to steer clear.
3. Plus a free blog with a yourdomain.wordpress.com address just doesn’t look very professional.
Choosing a domain name that will brand you or your business opportunity.
What’s the first thing that comes to mind when you think about websites in general? Here’s a hint; website.com “99% of us just assume .com” So a .org or .net domain will probably be more of a hindrance than a help. Try to get yourself a .com.
Your domain might be yourname.com or something that relates directly to your niche i.e.: mlm….com, affiliate…com. Remember you’re choosing your domain for branding purposes.
I always use the Google external keyword tool to choose domain names. Try to think what keywords your target audience will be typing into the search engines and use the external keyword tool to help you make an informed decision.
Try to keep your domain easy to say, easy to spell and easy to remember. I use and recommend www.GoDaddy.com for all of my domain names.
Now you need to host your blog with a service that is easy to use and fast-loading. GoDaddy.com load times are slow with WordPress blogs.
I use and recommend HostGator or Just Host both are less than $10 per month for a package that will work fine with a standard type blogs and Just Host has an option where you can host multiple domain names on one account and they both incorporate a tool known as Fantastico which makes setting up a wordpress blog a synch.
Now you’ll want to get a cool WordPress theme to stand out in the crowd.
The standard Wordpress themes are pretty ordinary…
I use and recommend Thesis. The Thesis Theme for WordPress is a high-quality SEO “Search Engine Optimization” theme that you can use to improve your site SEO immediately.
Thesis boasts the strongest SEO of any theme on the market today thanks to its expertly-coded HTML + CSS + PHP framework. Not only that, Thesis also contains additional options that will allow you to fine-tune each and every page of your site. The days of worrying about your in-site SEO are over—with Thesis, your strategy is “just add killer content.”
Not a coder? Not a problem. The Thesis option panels allow you to command your site with ease, while Thesis does all of the heavy lifting behind the scenes. You’ve never had this much control over your site before, and this is precisely what makes Thesis indispensable to critical webmasters all over the globe.
Recommended WordPress Plugins
Traffic Generating Plugins For Wordpress
You’ll want to get an Email Marketing Account.
You need a way to keep in-touch with your prospects and continually help them and market to them. Getting leads is great but you need to keep up the marketing intensity. Some leads may buy one of your products this month and others wont be interested the timing may simply be wrong for them and if you offer them another great product next month or next week it may be just what they are looking for at that moment in time.
The bigger your list the more potential for sales.
I’m sure you’ve heard it before: The money is in the list, so you’ll want to have a form on your blog, so that people can opt into your email list. Using a primary form on every page is a good idea and I use separate forms in some posts when targeting a different audience.
I use and recommend AWeber to build your Email Marketing list, as it’s easy to use and it is compatible with wordpress blogs that I use for Internet marketing.
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