Step 2 Using Keyword Suggestion Tools
Now you are ready to use a keyword tool.
It’s time to work out which of the keywords on your list is going to be most beneficial to target but before you do, there are a few things you need to know.
Keyword suggestion tools are great as long as you don’t forget where your primary keyword list came from in the first place. In other words, don’t fall into the trap of blindly accepting keywords that the tool suggests.
You’re marketing to people and you should always base your final decision on the knowledge gained from your initial research, go with your gut because the data generated by these tools does change.
Imagine you find a keyword that has a high search volume, now put yourself in the shoes of the people that are typing that keyword into the engines, are they really going to be interested enough to buy your product and how will you handle a prospect that is using this search term? Ask yourself what their intent was when they were searching for this keyword phrase.
Resources
http://adlab.microsoft.com/Keyword-Forecast/ Not my favorite.
http://www.wordstream.com/keywords/ Very Good Tool for Finding Niche Keywords.
http://www.keywordspy.com Good For Checking Out Competition
Negative Keywords
Remember… the terms people type into search are a direct indication of their intent. Imagine your product is about “dog training” and while you go about your keyword research you find other dog related products like “rescue dog training” & “guard dog training” it’s pretty obvious that rescue and guard are going to be negative keywords and it’s worthless for you to try and draw traffic from these keywords.
It’s especially worthless and can be monumentally expensive to overlook/target negative keywords if you are using PPC “Pay Per Click” to advertise your opportunity. But this article is not about PPC so we will leave it at that.
Search Volumes
When using the Google Keyword Tool take notice of the amount of times a keyword is being searched but be aware that there can be a lot of competition for these keywords and targeting the high volume short tail keywords is probably not in your best interest right now.
Cross check between the keyword tools and the sites that come up on the first page of Google search when you do a search for that keyword phrase.
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