Are you a newbie? Here’s a few tips that will help you understand what you’re getting yourself into when you decide to join the online marketing business.
You are probably reading this article because you have recently joined an online business opportunity and now you are looking for answers and strategies to learn how to market this opportunity and start making money online.
If you received a company replicated website when you joined your business opportunity? DO NOT try to run a Google Adwords PPC campaign and send your clicks to it. YOU WILL GET BANNED FROM GOOGLE ADWORDS, “Pay Per Click”
Instead of going out and paying for advertising, wouldn’t you rather learn how to use FREE online marketing strategies that fuel targeted website traffic to you and your business opportunity and as you progress through this process you will learn a multitude of marketing techniques that will set you above the rest of your competitors and position YOU as a leader in this industry.
There are really only 2 primary goals you will need to work on everyday.
• Retail (Synonyms: advertise, barter, display, exchange, merchandise, offer for sale, retail, vend, wholesale)
• Recruit (augment, better, build up, call to arms, call up, deliver, draft, engage, enlist, enroll, fill up, find human resources, gain, impress, improve, induct, levy, mobilize, muster, obtain, procure, proselytize, raise, reanimate, recoup, recover, recuperate, refresh, regain, reinforce, renew, repair, replenish, repossess, restore, retrieve, revive, round up, select, sign on, sign up, store up, strengthen, supply, take in, take on, win over)
Sounds easy right! But in between you’re going to have to learn a lot of new skills, work hard and figure out what educational material you should spend your valuable time and money on.
How?
One thing you need to understand is the fundamentals of online marketing. In order to recruit you need to fuel traffic to your website. The best way to fuel traffic is through exposure. The best way to gain exposure is by getting seen when people go to one of the search engines and search for specific keywords. This is highly targeted exposure, the terms or categories people are searching for is obviously what they want to find, if you can get this type of exposure then you are on the road to success.
Lets focus on Google because they have upgraded their search algorithms this year to something known as “Google Caffeine” Caffeine looks for web 2.0 content “live data/real time data” from sites like wordpress, twitter, facebook and more…
So where do you start?
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“Forget about your duplicated corporate website at this point” Practically everyone in your company is going to be using the exact same duplicated page to try and make a sale, you need to stand out from the crowd and rise up as a leader that has the ability to teach their downline how to attract traffic and leads and market their business online.
The first thing you will need is your own domain name, it is a general marketing rule that you purchase “Your Name .com” (ex: www.tomsmarketingtips.com, www.bobsblog.com ). Then you will need to get your domain name hosted. There are many different companies out there that will do this for you, but I would recommend JustHost or HostGator. We are affiliated with them for a reason, they both offer very similar high quality hosting services at a good price, they both offer excellent online support, they both support Fantastico so you can can easily set up your blog and along with a host “pardon the pun” of other great functions they both boast uptime of over 99%. So you don’t have to worry about your site being down at crucial times.
Now that you have your domain name hosted the next critical piece of the puzzle is setting up your own self hosted wordpress blog site. You certainly can use the free wordpress platform but right now you are going to want a self hosted blog.
The first thing you will notice when it comes to choosing your theme is that you have a never ending array of choices. I recommend using the Wordpress Thesis Theme. For the purpose of online marketing it’s the Theme most marketers prefer for it’s easy of use, SEO “Search Engine Optimization” qualities and excellent help and support resources.
The Thesis Theme for WordPress is a high-quality SEO “Search Engine Optimization” theme that you can use to improve your site immediately.
Thesis boasts the strongest SEO of any theme on the market today thanks to its expertly-coded HTML + CSS + PHP framework. Not only that, Thesis also contains additional options that will allow you to fine-tune each and every page of your site. The days of worrying about your in-site SEO are over—with Thesis, your strategy is “just add killer content.”
Not a coder? Not a problem. The Thesis option panels allow you to command your site with ease, while Thesis does all of the heavy lifting behind the scenes. You’ve never had this much control over your site before, and this is precisely what makes Thesis indispensable to critical webmasters all over the globe.
Tip: The human eye naturally looks to the left, so it is recommended you place your sidebar/sidebars to the right hand side of your pages.
Set your blog up the way you like it and start adding your plugins and widgets. Write and post to your blog every day.
Write for your readers, keep things interesting, your goal is to keep your readers attention and make them hungry for more.
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