Writing your online content is different to writing for offline purposes such as magazines, newspapers, books because you need to consider your website SEO “Search Engine Optimization” when writing for online purposes but you have to keep your audience interested, invoke and emotional response and get them to take action while you do it.
But that’s copywriting skills and this post is really about SEO. Just remember that you need to put the whole lot together to come up with an effective marketing campaign because getting traffic through good SEO is not going to help much unless you convert that traffic into an income. On the other end of the spectrum… great copy won’t help you unless you are driving truckloads of targeted traffic.
Lets focus on the basic SEO for now and worry about copywriting later because I believe copywriting is a skill that the majority of us learn through a quality education coupled with trial and error.
This is just a basic guide to SEO, check that you have all these factors covered and your half way there: Keywords A quick lesson in keywords for those that are new: Keywords are keywords there are long tail keywords like Targeted Website Traffic Secrets, Discover Covert Website Traffic Strategies, How To Attract Traffic To Your Website.
These are all keywords and some will convert better than others, take the word covert, do you think there will be a lot of people searching for this in the engines? You might refer to these as key phrases but they are all keywords and an example of what you might use in your Title Tags. “Note all are under 65 characters we will get to that in a minute”
Title tags
These are also invisible to your visitors but not to the engines and are regarded as the single most valuable on site optimization tool. So take the time to understand this and utilize it to maximum potential.
a) Aim for 65 characters, Google allows 65 characters this is including spaces so try to keep to your post or article titles close to or under 65 characters and keep your title tags concise and targeted towards your most important keywords.
b) Insert your primary keywords first in the beginning of the title tag..
c) If you are out to brand your company then put your company name in the title tag first and do this consistently. If you want to get the post seen for its title and content then keep your primary keywords towards the front of your title tag. I suggest writing several different versions of a topic and using very similar title tags in each pick one primary title and link each piece of content back to your primary information source.
Here’s a quick example: Imagine you want to target the keyword phrase “Free Website Traffic” You write a few articles on free website traffic “the more the better” and then pick the one you think is best. You then make variations of each title tag on each piece of content in these secondary articles and put a link pointing back to your best article in each of your secondary articles. “Make sense?” This gives your primary title tag and article a more commanding stance and will help it’s SEO even further.
Meta description tag
This is also a hidden attribute – but a meta description tag is often listed in the search results, you know… the explanation that comes with your search results. So you want to make your description interesting and intriguing enough those searchers will want to click your link to learn more… Be sure to include the keywords you are targeting in your meta description tags, these will display in bold text when they appear in the search engine and they can help increase the click through rate.
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Headings
Use one H1 heading per page to point emphasis toward your most significant keywords on that page because the engines like the H1 tag and a fair amount of weight is set on this.
Keep the H1 tag in sync with title tags to ensure your most important keyword terms are targeted as successfully as possible.
Use H2 to H5 Headings to optimise for secondary keyword terms and phrases – and use these as sub-headings. Keep your H2 to H5 tags varied and different to each other and your primary keyword phrase this helps target other phrases.
Internal linking
Also known as deep-links –Be sure to deep-link across related topics in your site, this builds the strength of webpages within the search engines. Internal links should be added to offer more on a topic where there is further information available on another webpage within your site. There is no need to overdo internal links within your copy, just link to a small selection of relevant pages. Just remember to use the correct anchor text when you do this, make sure your links contain the keywords that fit with page you are sending people to. For example: Targeted SEO Website Traffic
Keyword usage on-page/body content
Copy should be written specifically for your visitors. Try to invoke emotion and always use some kind of call-to-action. Use your primary keywords in your first paragraph and attempt to use a variation of your primary keyword or phrase a few times in each article or post.
Use bold and italics to emphasise important keywords. The engines don’t place a lot of weight on this but it can help to point out certain keywords within a page – be careful not to overdo it.
Use keyword descriptive ALT tags, ideally optimised towards the same set of specific on-page keywords. An ALT tag is simply a HTML tag that renders alternative information when non-text elements, things like images, can’t be optimized with text.
Keyword density
Anywhere between 2% and 5% is good, if you have less than 2% you might have a problem and if you go much over 5% you could also have a problem and might be viewed by Google as a page which has been “keyword stuffed”.
The new age SEO is more about how keywords are presented on the page.
Images
If you upload images to a webpage try and name these using your keywords. Remember that too many images will slow search results and therefore may be detrimental to your SERP “Search Engine Results Page” Make use of the alt tag, optimising relevant images for targeted keywords and helping the engines find your content, having your images tagged may also help you be seen in googles image search results..
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nice post. thanks.