The problem all newcomers to MLM & Network Marketing face is information overload. There are masses of different people out there all using slightly different strategies and they are all saying that the way they do things works. My first year in the MLM & Network Marketing Industry was basically spent running in circles trying to figure out what systems worked and what it was about these systems that made them work. What I discovered after spending over $20K on my marketing education was: Just about all of the strategies I was learning about would work with the odd exception of course and all I had to do was remember to remind myself of the 2 primary things that you get paid to do in any business where your success is based around sales, which would be just about any business… “Right”
• Retail (Synonyms: advertise, barter, display, exchange, merchandise, offer for sale, retail, vend, wholesale)
• Recruit (augment, better, build up, call to arms, call up, deliver, draft, engage, enlist, enroll, fill up, find human resources, gain, impress, improve, induct, levy, mobilize, muster, obtain, procure, proselytize, raise, reanimate, recoup, recover, recuperate, refresh, regain, reinforce, renew, repair, replenish, repossess, restore, retrieve, revive, round up, select, sign on, sign up, store up, strengthen, supply, take in, take on, win over)
Of course it goes deeper than just this, but if you place these 2 goals at the top of your list before you get to work every day then your on your way. Sounds easy right… Now just take a few minutes and think, what methods are you going to use to accomplish this.
There has been a lot and still is a lot of emphasis being focused on the 3 foot rule where people are saying that making a list of friends and family, placing flyers on windscreens in parking lots, trying to recruit anyone that comes within 2ft of you spending hrs on the phone cold calling people and holding meetings at home and in hotels all over the country is simply not the way to do business these days.
That’s NOT to say that these methods don’t work (because there are still a lot of people using this method and having success) the question is, how long can you keep doing this before you drive yourself nut’s? This method takes real commitment and those that are succeeding using it are truly working long and hard for their success.
Then I Tried PPC & Blew A Bundle.
Don’t get me wrong here PPC is an extremely powerful tool to use but… You’ll hear about the guy’s that love using Pay Per Click (PPC) to drive traffic (Recruit & Retail) Guys, take my word for it! Don’t try using adwords or PPC without first getting educated in all the pitfalls and traps that will drain your PPC budget quicker than your lawn grows in the tropical Queensland summer. My Advice: You Absolutely Positively Have To Understand Adwords Before You Dive In And Throw A Single Penny At It.
These day’s I know exactly how PPC works and I can confidently run a PPC campaign knowing exactly how to avoid the penalty rates brought about by a lack of adwords understanding & a poorly run campaign.
Buying Lists
As you continue to dig around the internet looking for ways to (Retail & Recruit) It’s likely that you will come across some people that recommend buying lists. When you come across these people there are certain steps that you will need to take (BIG FAST ONES) Been there done that… TURN & RUN OK. I’ll be honest with you here, I had been warned about these lists but I still had a go at them against my better judgment and the warnings I had received were absolutely true.
Other Forms Of Advertising
Then you may come across sites that offer you free advertising where you build credits by viewing other people’s offers and Business Opportunities. . You might get some leads this way the quality probable wont be very high and you will quickly come to realize that you will spend a lot of valuable time on these sites either going through and having the page open for the required amount of time then moving as quickly as possible to the next to build your credits up so that you could continue to advertise your opportunity.
If something did catch your eye it wouldn’t be long before something else turned up that took your attention. Do you see how this goes… Way too much stuff going through your head and the clock continues ticking away as your (Recruit & Retail) time vanishes for another day.
Do you think all the other people using this method are any different? Of course you could pay to advertise on these sites and then you save time because you don’t have to go and open other ads to build your credits, but …. there are so many better ways.
Then I Realized Something…
I was looking for systems and trying all sorts of tactics to get people to see what I had to offer and I was missing one of the most important pieces of the puzzle while I ran in circles. It’s a really big piece of the puzzle I call it the Fundamental Centerpiece and it belongs right in the middle of everything. Imagine a puzzle where YOU have to make each piece as you go, you can’t start at a corner and build from here because the only piece YOU have is YOU, so what is the next piece.
I had been overlooking the one critical factor that would make all the difference in my Network Marketing & MLM success. (It was Fundamentals) I was revving the engine and going nowhere because I hadn’t selected a gear yet.
In order to get sales you need traffic in order to get traffic you need exposure to get exposure you need to spend money on advertising right? … (Wrong!)
So how do you get exposure without spending money. The answer is simple, (Search Engines) Not PPC, at least not yet ok. Here is where the Fundamentals come in. How are you going to go and search for information to learn marketing strategies about Network Marketing & MLM, your going to head over to google or yahoo search engines… right. When you type you’re your keyword in the search and hit enter what do you find more often than not? Often you will find an article that someone has written that is specific to that particular keyword… right! Article Marketing is an Extremely Powerful Tool that has the potential to drive massive amounts of traffic to you and your opportunity. What else does google and yahoo search engines love?
Just like us humans google loves to read new content, so how do you let google know that you have just made some interesting new content for the spiders to come and read.
One Word – Wordpress Blog, ok that’s two words, but did you know that wordpress comes with a ping function that instantly sends google and other search engines and sites whats known as a ping that will instantly tell them that you have just updated your content and over time provided you are committed and make daily and regular updates your articles and content are going to get higher rankings in the engines giving you better exposure.
Wordpress also comes with a bunch of other really cool marketing plugins that allow you to update Facebook, Myspace, Digg, Youtube and countless other Social Media, Bookmarking sites with the click of a mouse allowing you to (Retail & Recruit) effectively fit 24hrs of marketing work into just a couple of hrs per day.
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