Are you a newbie? Here’s a few tips that will help you understand what you’re getting yourself into when you decide to join the online marketing business.

You are probably reading this article because you have recently joined an online business opportunity and now you are looking for answers and strategies to learn how to market this opportunity and start making money online.

If you received a company replicated website when you joined your business opportunity?  DO NOT try to run a Google Adwords PPC campaign and send your clicks to it. YOU WILL GET BANNED FROM GOOGLE ADWORDS, “Pay Per Click”

Instead of going out and paying for advertising, wouldn’t you rather learn how to use FREE online marketing strategies that fuel targeted website traffic to you and your business opportunity and as you progress through this process you will learn a multitude of marketing techniques that will set you above the rest of your competitors and position YOU as a leader in this industry.

There are really only 2 primary goals you will need to work on everyday.

• Retail (Synonyms: advertise, barter, display, exchange, merchandise, offer for sale, retail, vend, wholesale)

• Recruit (augment, better, build up, call to arms, call up, deliver, draft, engage, enlist, enroll, fill up, find human resources, gain, impress, improve, induct, levy, mobilize, muster, obtain, procure, proselytize, raise, reanimate, recoup, recover, recuperate, refresh, regain, reinforce, renew, repair, replenish, repossess, restore, retrieve, revive, round up, select, sign on, sign up, store up, strengthen, supply, take in, take on, win over)

Sounds easy right! But in between you’re going to have to learn a lot of new skills, work hard and figure out what educational material you should spend your valuable time and money on.

How?

One thing you need to understand is the fundamentals of online marketing. In order to recruit you need to fuel traffic to your website. The best way to fuel traffic is through exposure. The best way to gain exposure is by getting seen when people go to one of the search engines and search for specific keywords. This is highly targeted exposure, the terms or categories people are searching for is obviously what they want to find, if you can get this type of exposure then you are on the road to success.

Lets focus on Google because they have upgraded their search algorithms this year to something known as “Google Caffeine” Caffeine looks for web 2.0 content “live data/real time data” from sites like wordpress, twitter, facebook and more…

So where do you start?

Download Your Free Traffic Generating eBook For Newbies

“Forget about your duplicated corporate website at this point” Practically everyone in your company is going to be using the exact same duplicated page to try and make a sale, you need to stand out from the crowd and rise up as a leader that has the ability to teach their downline how to attract traffic and leads and market their business online.

The first thing you will need is your own domain name, it is a general marketing rule that you purchase “Your Name .com” (ex: www.tomsmarketingtips.com,   www.bobsblog.com ). Then you will need to get your domain name hosted. There are many different companies out there that will do this for you, but I would recommend JustHost or HostGator. We are affiliated with them for a reason, they both offer very similar high quality hosting services at a good price, they both offer excellent online support, they both support Fantastico so you can can easily set up your blog and along with a host “pardon the pun” of other great functions they both boast uptime of over 99%. So you don’t have to worry about your site being down at crucial times.

Now that you have your domain name hosted the next critical piece of the puzzle is setting up your own self hosted wordpress blog site. You certainly can use the free wordpress platform but right now you are going to want a self hosted blog.

The first thing you will notice when it comes to choosing your theme is that you have a never ending array of choices. I recommend using the Wordpress Thesis Theme. For the purpose of online marketing it’s the Theme most marketers prefer for it’s easy of use, SEO “Search Engine Optimization” qualities and excellent help and support resources.

The Thesis Theme for WordPress is a high-quality SEO “Search Engine Optimization” theme that you can use to improve your site immediately.

Thesis boasts the strongest SEO of any theme on the market today thanks to its expertly-coded HTML + CSS + PHP framework. Not only that, Thesis also contains additional options that will allow you to fine-tune each and every page of your site. The days of worrying about your in-site SEO are over—with Thesis, your strategy is “just add killer content.”

Not a coder? Not a problem. The Thesis option panels allow you to command your site with ease, while Thesis does all of the heavy lifting behind the scenes. You’ve never had this much control over your site before, and this is precisely what makes Thesis indispensable to critical webmasters all over the globe.

Tip: The human eye naturally looks to the left, so it is recommended you place your sidebar/sidebars to the right hand side of your pages.

Set your blog up the way you like it and start adding your plugins and widgets. Write and post to your blog every day.

Write for your readers, keep things interesting, your goal is to keep your readers attention and make them hungry for more.

Download Your Free Traffic Generating eBook For Newbies

Wordpress Plugins

I have one particular wordpress plugin that I am particularly fond of  www.onlywire.com It’s a social bookmarking plug and it really works well once you get it set up.

Here are some of the Traffic Generating Plugins I Use.

Leave comment below and share your favourite  plugins and widgets with the 400+ visitors we generate daily.

PS. The form does ask for your name and email address, don’t worry we hate spam as much as you and we will never, rent, sell, loan or disclose your email address to any 3rd party. We will not send you useless invaluable information and turn your inbox into a Billboard.

Writing Articles

Writing Articles can sometimes seem like a mind rattling battle of confusion and numbness as you strain your brain to come up with Articles Ideas, attempting to come up with new and interesting content to write about, but it really doesn’t have to be that way.

Believe it or not there is an endless source of interesting things you can write about and everything you need is right at your fingertips. “Pardon the pun” You often find that as you write an article there will be another subject inside it that you can use for your next Article Ideas.

All you have to do is spend an hour or two searching the internet for something that interests you. Take notes on the subject you are learning about then go and write about it in your own words.

Always aim to keep your Article interesting and unique, you need to deliver interesting information and not bore your readers to the point that they will go and look for something else. The chances are that they will be hunting for information and they will almost certainly go to a competitors link and seek more Grey matter food no matter how well you write and how much information you squeeze into your article. The trick here is getting their attention and leaving a lasting impression. Something that will put you at the forefront of their thoughts or making a good enough offer right there and then that they will feel compelled to join your offer.

Increase Your Website Traffic Today

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Are you running circles trying to figure out how to drive more traffic to you and your business opportunity?

Keyword Selection

Another crucial aspect that you need to place utmost importance on when your brain storming your Articles Ideas is the keywords you are going to be targeting. As you know, your selection of keywords will be the difference between 500 and 5000 new visitors a month. Use the Google Keyword Tool for this. Just go to Google and type Google Keyword Tool into the search.

It will show you multiple variations of the keyword you want to target and the amount of local and worldwide searches that have been performed on them for the month. I will write an article on this and do up a video training module on how to effectively use this tool for my next Article Idea. “See, I just had more Articles Ideas” So be sure to subscribe to our RSS feed at the top right of website to receive this as soon as I upload it.

Though the keyword tool shows you multiple variations, always look at your own different versions as well to widen your search further and develop a better understanding of the process. If you cross reference the keyword tool results with actual Google search results it will help you better understand your competition, take note of the amount of competitors you will have to compete against. Finding good keywords with less competition is the best way. Look for obscure angles to approach this from.

Google gives you better generic rankings if you have a lot of good quality backlinks and Article Marketing is an extremely powerful way to get them, by submitting a slightly different version of the same Article to hundreds of different Article Directories each time you write an Article. You quickly build a very powerful backlink list without the worry of duplicate content and drive more traffic to your site through the content you write in one fowl swoop.  Killing 2 birds with 1 stone, so to speak, at this point your thinking yeah right and just how many hours do you think there are in one day? It takes about an hr to accomplish this after you have written your initial article and as you read this, there are literally hundreds of different versions of this same article circulating around the internet that I have submitted to hundreds of different Article Directories.

Get More Clicks

All Article Directories have a resource box, or signature box and if you go and search the keyword resource box you will find a lot of information telling you how to fill this field out. You can usually add two links in it using Anchor Text. Your Anchor Text should always be the keyword you are targeting, so for this Article Im going to use the first Anchor Text as Articles Ideas and under this Anchor Text will be the link that goes directly back to the source of this Article. Then you make your second link your bribe link where you make an offer that’s just too good to refuse and makes your readers feel compelled to click that link and target another different but relevant keyword with it...

Just Do This: Make the resource / signature box a continuation of your Article and direct your first anchor text back to the source of your article and make an offer that compells your audience enough to want to click your Anchor Text Bribe.

When I submit this to the Article Directories I will make everything below a part of the resource/signature box and the Anchor Text will be the text that is Blue.

Coming up with Articles Ideas is relatively easy, it’s the attention to detail “choosing keywords & keeping your audience interested” that makes all the difference to your traffic numbers. Submitting a slightly different version of the same Article to hundreds of Article Directories is an extremely powerful backlinking strategy that in turn gives you more credibility and higher generic rankings with Google and the big engines which will detonate your traffic numbers.

Understanding prospect psychology is the key to your Prospecting Secrets.

How does the thought of talking to your prospects on the phone make you feel? Do you practically break into a cold sweat worrying about the questions and how you are going to answer them when that phone rings, do you feel anxious and nervous at the thought of rejection. If this sounds familiar then read on to learn how to overcome these issues.
Your problem lies in your mindset, if the thought of talking to someone about your business opportunity scares the living daylights out of you then you either need to go and study up more on your business opportunity or you need to change the way you think about yourself and your relationship with your prospects.

I know all about this as I was once the person that would practically break into a cold sweat while my heart seemed to beat out a drum solo like the Motley Crew drummer (Tommy Lee) at a live concert.  Then one day it hit me like a bolt of lightning out of the blue, not that I can take credit for what I call my arhaah moment, I had already received the best training available in this and I knew all of it but there was still one thing holding me back, It was me.

I still had to have that ever important moment where my mindset shifted. Before this, I was still scared of my prospects and terrified of rejection. If I had of sat back and not gone seeking help for these issues I would still be that same person today.  I learned about prospecting and how to deal with difficult people that didn’t seem to be able to make a decision one way or the other, You see I would always end up being Mr. Polite “Yes Man” trying to develop friendships over getting down to business. Bending over backwards and jumping through hoops for people that were indecisive and just plain difficult…
Now before you start thinking of me as a rude ignorant pig, which I can assure you  I AM NOT.  Lets delve into the, you / prospect / phone scenario and see if this any of this sounds familiar.
You have been busy marketing your business opportunity, you have been adding your contact details and phone numbers to all your marketing efforts, you have studied your business opportunity and you are ready to answer all questions and explain why your prospect should join your opportunity.

Your phone rings and it’s a bloke by the name of Robbo on the line and he is interested in knowing more about your business opportunity.
The first question comes and it’s more than likely going to be something like: Tell me why I should join your company. You answer with something like: Our company is exploding we have the best product on the net and it practically sells itself, the compensation plan is awesome and this business is growing exponentially worldwide, you have the potential to be earning a corporate level income in 90 days or less. (Sound Familiar)
At this point it’s highly likely that Robbo is thinking: (Where…. have I heard this before!)
Now let’s look at this from a completely different angle and a much better approach. For the purpose of this article I have pulled a fictional character out of the hat and named him Robbo.
Robbo calls you to ask why he should join your business. You respond with: (Robbo, Im not sure you should join my business.) You pause for a few seconds then add, tell you what, let me ask you a few questions to see if you fit the mould of what we have going on here.

You have just instantly turned Robbo’s perception of how this conversation was going to go upside down and distinguished yourself on an entirely different level to just about every other marketer out there.
Here’s another scenario: You have Robbo on the phone for the 3^rd time in as many days, you have been through all the information about your business opportunity and products and you have already answered all his questions. Robbo has everything he needs to make a decision, yet he is still saying something like: Thanks but I want to think it over some more and let you know.
Most marketers will respond with: Sure… go ahead take your time, how about I get back in touch in a couple of days, is that OK?

That’s not leaving you in a position of leadership.
Try This: Come from a position of strength and surety.
When Robbo tells you he wants to think about it some more and let you know. Respond with something like this: Sorry Robbo but… NO. You see I am only willing to invest my time with people that are serious, decisive, dedicated and able to take action. You have done your due diligence, asked some really good questions and shared with me some great reasons why you are looking for a business opportunity just like this. It really is time to make a decision Robbo would you like IN… or OUT?

Now don’t say anything and wait for an answer, if Robbo is still unable to make a decision you politely let him know that at this point in time he is OUT and finish the conversation, you could explain that he is welcome to call you back if he makes a clear decision to get IN, but until you hear from him your marking him as OUT, don’t call him back, move on and forget about Robbo.  (He may come to realize that you had something great to offer and call you back, but if not, just remember that Robbo will be just as unable to make a decision tomorrow with a different business opportunity and a different rep as he was with you. You really only want to put your time and energy into people that have the ability to make decisions and take action.
We Have All Been There Asking Permission Being Overly Polite.
In my personal opinion, we as network marketers and online marketers are all so polite because of one primary reason: Mindset
We have all been there asking permission for this, would you mind if I sent you that, when you find the time…, would it be OK if…
Imagine you are on the phone with a prospect and you know they are seriously interested in your business opportunity. What do you do next?
Would it be OK if I sent you some more information to look over? This is a clear case of your mindset being in the WRONG place.
Don’t mess around, make it CLEAR AS CRYSTAL that you are doing THEM a favor by making this information available to them.
If at this point you are not thinking (I am doing THEM a favor) then it’s quite obvious that your mindset is all backwards and inside out. Speaking for myself, even after I had learned this it still took a few more months of marketing experience and training to fully comprehend and become at one with this state of mind. My lack of experience and confidence would always see me ending up back in the roll of Mr. Polite and I would find myself saying things like would you mind or would it be OK.

My point here is, you can read about mindset all you like but I believe it only comes with experience and knowledge, so if you are like me just stick at it because your ahaaah moment is only just around the corner, education and experience is the key.
Most Network Marketers live in hope that their products and compensation plan will get them across the line. But the reality is, people would rather join under someone that has the ability to teach and lead them where they want to go.
Let them know that along with YOU they will be joining a team of dedicated professionals that will help them achieve success. Be the leader they are looking for and always make the success of your downline your number one sincere priority. Do that and you are bound for success.

Imagine: You have a business proposal to put forward to some investors, it has the potential to make you all some really great money, you arrange a meeting so that you can go and put forward your proposal. Do you go to that meeting saying things like, would it be OK if I called you in a few days, is it OK with you if I give you some more information. How do you think that’s going to go?

If your still struggling to get your psychology in order and master the Prospecting Secrets just keep at it, continue learning and implementing what you learn, spend at least 2hrs a day working on the 2 primary things that bring income (Recruiting & Retailing) and Success is bound to follow.

If you are like I used to be and practically have an anxiety attack when you have to talk directly to prospects on the phone or even online using Skype or another service then you need to get a copy of this brilliant resource “Black Belt Recruiting” and learn how to deal with any issues that spring up when you are communicating with potential team members and company rep’s.

Limiting Beliefs:

Something I have found comes up quite often is the limiting beliefs of many people.
When I explain the processes involved in building a self perpetuating marketing funnel there is quite often a lot of negative emotion reverted back to me.

Things like: I won’t be able to find the time to do that, I am computer illiterate so how could I possibly achieve this. That’s too much work surely there’s an easier way.

It’s these negative thoughts that weigh us down and keep us chained to our everyday lifestyle that we have become accustomed too. Many of us don’t particularly like our every day jobs and routines but it seems that most of us are so used to just waking up and going through same processes everyday that even when we are given all the information, tools and training to succeed we manage to find some excuse as to why we can’t rise up and get the job done.

Don’t get me wrong here, I’m not insinuating that success in the online marketing industry is easy, however the concepts are simple. Sure there are going to be new things that we all need to learn, there will be times of shear frustration when things that are supposed to be simple seem to turn into a high tech battle of technology VS you and your will to emerge victorious over some stupid little glitch.
Some will simply throw in the towel and give up when things don’t run smoothly. Something as simple as writing a bio or registering to an ezine has been enough to make some give up and put their online business success into the too hard basket and anyone who gives up that easily is quite frankly never going taste the sweet flavor of success.

We all need to think on our feet in this industry, learn new skills, continuously update our education, develop our own personalized set of problem solving skills and work on our own personal development.

Mike Dillard A really cool guy who I know personally has built 4 or more million dollar online companies Says in his Magnetic Sponsoring Course The Greatest Benefit This Industry Provides Is Not The Money, The Time Or Even The Friendships. It’s What This Industry Can Make Of You – The Person You Become.
Something else you will learn from Mike is The More Valuable You Become To Others, The More They Will Seek You Out.

This one of the reasons the the leaders in this industry make truck loads of money while the crowds struggle to make enough to stay in the game. As we all know, to stay in the game you need cash flow to promote your business, but you don’t have cashflow so you can’t promote therefore you have no cashflow,  it’s a vicious circle and around we go.

But don’t despair there are answers there is a very clever and simply strategy that offers you a way to make money from multiple streams of front end income known only to a select few in this industry that generates front end cashflow enabling you to stay in the game offering you the freedom to continue promoting  your opportunity and  I’m going to teach you exactly how to do it.

This is probably the point where you start thinking OK what’s the cost.
The answer is NOTHING, that’s right, im going to take you step by step through the entire process and Im not going to ask for a penny for this information.
From choosing a domain name, getting your domain hosted, what type of website to use to get best generic search engine results, what tools actually work in your promotional campaigns, this is NOT a bunch of useless rubbish tools. I have personally tested and use every tool I recommend.

I have tested a lot of different software that was suppost to be useful over my time and the ones that didn’t make the grade are cast aside.
You will learn powerful free marketing strategies that will detonate your website visitor numbers and as we all know online marketing is all about the numbers. More visitors means more leads, more leads means more income, more income means more toys.

Let me show you the exact strategies that we the leaders in this industry use to set up a completely automated marketing sales funnel and funded proposal system that drives traffic to YOU 24hrs a day 7 days a week 365 days a year and Im offering this Funded Proposal System completely FREE.

Once you grasp this concept your entire perception of marketing online will change forever.
So if you are serious about solving the cashflow issue, beating the duplication problem, Dominating Your Competition,

The FTC did their bit and now its googles turn to crack down on the Home Business Industry.

Google is always looking out for spam in all its different flavors and now they are also looking to eradicate the illegitimate business opportunities from their system.

More and more people are turning to the online business industry to make money everyday and these numbers are growing at an exponential rate.

Now the FTC has put pressure on google to do some house cleaning and weed out anything that looks over hyped, boasting inflated unsubstantiated claims and looks like a traditional business opportunity ad. They are also looking to eliminate self replicated websites and affiliate programs. If google happens to declare you as a business opportunity, there is potential for your account to be suspended, if you try to market the same product again you might end up blacklisted indefinitely.

So what does this mean for the home business industry?

More and more home business entrepreneurs are going to be getting their Adwords Accounts slapped and there will be a lot of websites blacklisted.

The networkers are going to be weeded out along with the inexperienced and weak would be entrepreneurs.

Adwords will increase its favour with the intelligent, experienced marketers, because they have the ability to adapt and overcome conveying their massage effectively, without all the BS like “Make $5K per week. Join Now”

When we advertise with google there are rules and laws that we must comply with. Google makes the rules and the FTC makes the laws. Google has to comply with the laws and we have to comply with the rules.

The FTC will hold google accountable if there are any violations of these laws.

This means operating an adwords campaign is going to require a real touch of expertise not just in understanding how to use it, but knowing how to market using good compelling copy, not just vomiting out over the top unsubstantiated hyped up BS.

To sum it up: Adwords has just become a huge pain in the R-Send for a lot of future up coming and current would be marketers.

Now would be the time to get educate yourself in what has arguably just become the 2 most important marketing strategies you need to learn without hesitation.

Attraction Marketing & PPC Marketing ” What will it cost you if you don’t? ”

Author: Brad Dark

Attraction Marketing

We already know that people don’t respond well to sales pitches especially when someone is vomiting some over the top MLM opportunity all over the place with hyped up claims like, “Buy Now & Make $20K per month” However, all this is about to change because the new rules imposed by the FTC are going to make it nearly impossible for these guys to get away with these wild claims anymore. The over the top pitch guys are going to have to find other ways to run their advertising campaigns.
It’s pretty obvious that these guys don’t really understand how they should be promoting their MLM opportunity. The more resistance they run into the more aggressive they seem to become.

Don’t get me wrong here, I’m not trying to run all these guys into the ground, it’s pretty obvious to me that they just don’t know any better, they probably entered into that particular business opportunity under someone that is teaching them to do it this way and when they aren’t having any success the blame get shunted right back at them and they are told they need to do more, or they were unfortunately sucked by the BS claims and then left out in the cold, on their own with no help or guidance as how to market correctly using the highly effective methods of attraction marketing.

They are taught to focus on the pitch of their MLM opportunity as apposed to building a YOU.INK attraction marketing formula and those of us that are utilizing the methods of attraction marketing build a relationship of “know you, like you, trust you” with people and it stands to reason that this is certainly the method that need to be brought to their attention and they should ditch the pitch.

With the new rules imposed on the internet marketing industry by the FTC the old hype and pitch days are now over and there isnt really much choice left for the pitchmen, (A) Learn the highly effective strategies of attraction marketing or (B)explain their advertising efforts to the FTC. “Not really a goal to aim for!”

You need to implement a magnetic sponsoring attraction marketing formula with your MLM lead generation strategies. It doesn’t matter whether you’re promoting through online marketing, spoken word or printed media, you need to mold and craft your advertising efforts as to uncover what your prospects are actually looking for in an MLM opportunity.

Most of us buy things based on emotion and then come up with a logical explanation as to why. “Take a few minutes to think about that.” So you need to sculpt your advertising efforts into something that offers a solution to the needs want’s & goals of your target market, so when they see, hear or read your ad, it should relate to a particular need, want or goal that’s on their mind.

They may have a goal of financial freedom in mind or maybe they are just sick of working long hours with long commute times. So if you design your ads to touch on these issues, such as financial freedom or being able to work from home, they are much more likely to be receptive to your opportunity.

The most popular way to collect your prospects information is through a form on your website. When this happens you should continue to use attraction marketing to get him/her excited about your MLM business opportunity. Always ask your prospects what they would like to achieve, or what they would like to change about their lives. Then, show them how your opportunity can help them meet those needs.

It is especially important that even after a prospect has joined your MLM opportunity, your attraction marketing formula continues to apply. At absolute minimum contact your downline members from time to time, and ask them how they are progressing toward their goals. Or better still, do as we do, give them the motivation to continue finding and recruiting new members by offering complete A-Z marketing training to coach, mentor and guide them through the marketing maize.

If you are having trouble finding leads, struggling to break the income & recruiting barrier, putting countless hours into your network marketing business and not achieving the success you had hoped. We can help! Just visit our website about magnetic sponsoring today to get on the fast track to network marketing success using successful attraction marketing strategies.

Author: Brad Dark