Attraction Marketing
We already know that people don’t respond well to sales pitches especially when someone is vomiting some over the top MLM opportunity all over the place with hyped up claims like, “Buy Now & Make $20K per month” However, all this is about to change because the new rules imposed by the FTC are going to make it nearly impossible for these guys to get away with these wild claims anymore. The over the top pitch guys are going to have to find other ways to run their advertising campaigns.
It’s pretty obvious that these guys don’t really understand how they should be promoting their MLM opportunity. The more resistance they run into the more aggressive they seem to become.
Don’t get me wrong here, I’m not trying to run all these guys into the ground, it’s pretty obvious to me that they just don’t know any better, they probably entered into that particular business opportunity under someone that is teaching them to do it this way and when they aren’t having any success the blame get shunted right back at them and they are told they need to do more, or they were unfortunately sucked by the BS claims and then left out in the cold, on their own with no help or guidance as how to market correctly using the highly effective methods of attraction marketing.
They are taught to focus on the pitch of their MLM opportunity as apposed to building a YOU.INK attraction marketing formula and those of us that are utilizing the methods of attraction marketing build a relationship of “know you, like you, trust you” with people and it stands to reason that this is certainly the method that need to be brought to their attention and they should ditch the pitch.
With the new rules imposed on the internet marketing industry by the FTC the old hype and pitch days are now over and there isnt really much choice left for the pitchmen, (A) Learn the highly effective strategies of attraction marketing or (B)explain their advertising efforts to the FTC. “Not really a goal to aim for!”
You need to implement a magnetic sponsoring attraction marketing formula with your MLM lead generation strategies. It doesn’t matter whether you’re promoting through online marketing, spoken word or printed media, you need to mold and craft your advertising efforts as to uncover what your prospects are actually looking for in an MLM opportunity.
Most of us buy things based on emotion and then come up with a logical explanation as to why. “Take a few minutes to think about that.” So you need to sculpt your advertising efforts into something that offers a solution to the needs want’s & goals of your target market, so when they see, hear or read your ad, it should relate to a particular need, want or goal that’s on their mind.
They may have a goal of financial freedom in mind or maybe they are just sick of working long hours with long commute times. So if you design your ads to touch on these issues, such as financial freedom or being able to work from home, they are much more likely to be receptive to your opportunity.
The most popular way to collect your prospects information is through a form on your website. When this happens you should continue to use attraction marketing to get him/her excited about your MLM business opportunity. Always ask your prospects what they would like to achieve, or what they would like to change about their lives. Then, show them how your opportunity can help them meet those needs.
It is especially important that even after a prospect has joined your MLM opportunity, your attraction marketing formula continues to apply. At absolute minimum contact your downline members from time to time, and ask them how they are progressing toward their goals. Or better still, do as we do, give them the motivation to continue finding and recruiting new members by offering complete A-Z marketing training to coach, mentor and guide them through the marketing maize.
If you are having trouble finding leads, struggling to break the income & recruiting barrier, putting countless hours into your network marketing business and not achieving the success you had hoped. We can help! Just visit our website about magnetic sponsoring today to get on the fast track to network marketing success using successful attraction marketing strategies.
Author: Brad Dark
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