Website Optimisation, Web Site Optimization
Google Search Engines
I know I’m of stating the obvious for the wide majority of us, but I feel this needs to be covered for the one or two people out there that didn’t know. There is a very high probability that Google will spider your site without doing this, but if you want to fast track the process and tell Google that your site exists and to send a bot over to index it then simply go to http://www.google.com/addurl and add your URL “www.yourwebsiteaddress.com” to make sure Google can find your site.
Website Optimisation -> Hierarchy Management:
In order for the spiders to index your site easily you need to make sure you have a good file structure in place. The easiest way I can think to explain this is: Think of your (C:) Drive Folder, you don’t just put all your files directly into your (C:) Drive, there is a multitude of files in there but they but they are laid out in a hierarchy. You have folders like your Documents folder, Pictures Folder, Music Folder… and this is exactly the way you should structure your website. Make subfolders that make it easier for you to find what you want and when Google comes along to index your site it will easily find your html text files, so you can put all of them together at one level then put all your auxiliary files in a hierarchical order at the same level. Make sure it’s organized with logical breakdowns.
(We use Dreamweaver for all our Website Development, it’s not cheap, but there is a FREE service FileZilla and it works fine.)
So your website structure will look something like this:
All your html text files would be in the resource folder. Structuring your site in a similar fashion makes it easy for you to find files and easier for Google to index your site.
Website Optimization -> Music, Images, Videos
HTML is easy for google to find and index but Music, Images & Video isn’t that easy, so you need to help the Googlebot out a bit.
Give all your multimedia files a good description using alt=<”description of picture”>
Name your picture file appropriately when you save it.
Give a good description in the description field when you can.
Here’s an example: I named the picture Web Site Optimization. This helps Google find the picture and also gives a higher relativity to my post. I would do the same with the alt tags & description alt=<”Website Optimization”> And with the Web Site Optimisation picture above I have done the same; only I have spelled it the way we would here in Australia. This will help google find this post in both .com & .com.au
Web Site Optimisation -> Title Tags
Use the Google keyword tool to seek out keywords that will get you results, that’s not to say that the higher the number of searches the better. Competition can be fierce for some of these high volume keywords. Just use keywords that best suit your post or article and do everything you can to get on the First Page of Google. See the post on Article Marketing Strategy for more details.
Try to keep your Title tags as short and concise as possible they need to do two jobs “get your visitors attention” & attract a targeted audience through the selection of your Title keywords. The title of this article is a good example. I decided to use this title after going through the Google Keyword Tool and finding that the keyword Web Site Optimisation was getting 14,800 searches per month worldwide in www.Google.com.au and 27,000 in www.Google.com
There was definitely higher volume keywords but the contest for these keywords is fierce. That’s not to say that you should totally forget these higher volume keywords just mix it up a bit.
Obviously this Title didn’t attract you because you were searching for Home Business Opportunity, MLM or Network Marketing, you are evidently looking for better ways increase site traffic. Our site is only a couple of months old and right now we are generating between 400 & 500 No Cost, Free hits per day using Only Free Marketing Strategies and the trend continues upwards. That’s more than 10,000 hits per month on a very conservative figure and it won’t be long before we are getting 20,000 hits per month, more than 10% of these are new visitors.
A large percentage of the marketing we are doing is yet to come into play. We still have a lengthy list of Articles in line waiting to be approved and put out there on the net. Some sites take a couple of weeks to review and publish your work. Article Marketing is an extremely powerful free marketing strategy, just do a Google search and see how often an article comes up in the first page.
So if you wan’t to learn how we do it, merely go to the top of the page and Sign Up For Our Free Online Sales Funnel & Funded Proposal Training. We don’t just throw you a bone here; we take you through the entire development process and teach you precisely what you need to know to become successful in the world of online marketing.
Join out Free Online Sales Funnel Training And Learn How To Build Highly Effective Sales Funnels That Work Tirelessly 24/7.
PS: We will never swap, trade, sell or share your information in any way, shape or form. We won’t fill your Inbox with rubbish, spam or junk.
Our team is out most valuable asset.
Brad Dark
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